Personal Brandology

Paperback - 28 July 2021

by Jayden Kafanelis

Personal Brandology provides a personal branding framework that allows you to capitalise on every element of your personal brand. In the 21st-century world of work your personal brand is your value and you can’t afford it to be anything less than remarkable.

Society long ago transitioned from the early industrial revolutions which viewed individuals as expendable robotic workhorses and now we live in an age where you, the individual, are positioned at the centre of the universe. Today companies fight for your attention, plead with you to join their team of employees, offer payments and incentives to you to associate with their brand, and they even scramble over each other trying to provide you with the best possible experience. The power balance has shifted. No longer does it reside with stale corporations and outdated mindsets. Your unique value, captured by your personal brand, amidst the enabling backdrop of the 21st century economic landscape, has put all the power in your hands. You’re the one in charge. Your life is your business. And the fact of the matter is, your personal brand is advertising something that is one-of-a-kind and uniquely valuable. After all, there really is nothing quite like you.

Do you have an effective Personal Brand that ensures you have the best opportunity to secure work. Are you ready to promote yourself for the gig economy?

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